146Producers+9Delivery points+3761Consumers=771tSaved waste

More than 770 tonnes of food waste saved

Since it's start in November 2013 and currently with more than 3500 associated consumers, Fruta Feia Co-op has saved 770.885 Kg of fruits and vegetables from being wasted.

Beautiful people produce Ugly Fruit

Meet the faces behind our products, in a series starring our farmers.

Do you want to consume ugly fruit?

The project

In a society where poverty and hunger are increasing, there’s a sad and ironic scenario in which about 30% of the food produced in Europe is thrown away because, despite being tasty and of good quality, it doesn’t look as perfect (in terms of colour, shape and size) as the big distribution channels demand and as the consumers want.

Fruta Feia Co-operative aims mainly to channel that part of the wasted production of fruits and vegetables to consumers who do not judge the quality by its appearance, thus fighting a market inefficiency and creating a movement that can change consumption patterns and that can create a market to the so called “ugly fruit”. A market that generates value and fights not only this waste but also the unnecessary waste of resources used in their production (water, energy and soil).

Fruta Feia started in November 18 2013 with 1 delivery point. Today, it counts on 8 delivery points (4 in Lisbon, 1 in Parede, 1 in Oporto, 1 in Vila Nova de Gaia and 1 in Matosinhoos), 130 producers mora than 3200 associated consumers and saved around 10 tons of fruits and vegetables from being thrown awat every week!